Cuernavaca - Meggie Salgado

A film about identity, community and presence.

This project was developed as a complete creative direction piece —from concept and script to visual construction, editing and final post-production.

Client: Meggie Salgado

Format: 16:9 Promotional Film

Creative Scope: Concept, script, creative direction, visual development, editing and post-production.

The INTENTION was not only to portray a city, but to shape a sensitive vision around a figure and what she represents. To translate into image the relationship between identity, community, memory, nature and everyday life. To build an emotional exper

The INTENTION was not only to portray a city, but to shape a sensitive vision around a figure and what she represents. To translate into image the relationship between identity, community, memory, nature and everyday life. To build an emotional experience that connects a person with a living, dignified and deeply human city.

The PROJECT was built from real images of Cuernavaca, approached through a HYBRID visual language. Rather than transforming reality, the intention was to refine it. To find a more precise light, a more expressive atmosphere, and a more sensitive way

The PROJECT was built from real images of Cuernavaca, approached through a HYBRID visual language. Rather than transforming reality, the intention was to refine it. To find a more precise light, a more expressive atmosphere, and a more sensitive way of seeing.

The NARRATIVE unfolds as a journey between heritage and everyday life. Children playing. People gathering. Hands working. Streets, trees, plazas and memory. The city appears not as a backdrop, but as an emotional extension of the story.

The NARRATIVE unfolds as a journey between heritage and everyday life. Children playing. People gathering. Hands working. Streets, trees, plazas and memory. The city appears not as a backdrop, but as an emotional extension of the story.

VISUALLY, the project seeks a warm, organic and cinematic tone. An image that holds both elegance and proximity. A light that doesn’t just illuminate, but suggests a way of feeling space. A language shaped to feel editorial, contemporary and deeply

VISUALLY, the project seeks a warm, organic and cinematic tone. An image that holds both elegance and proximity. A light that doesn’t just illuminate, but suggests a way of feeling space. A language shaped to feel editorial, contemporary and deeply human.

More than a promotional piece, this project is an exercise in direction, tone and perspective. A way of turning vision into presence, identity into atmosphere, and intention into experience.

More than a promotional piece, this project is an exercise in direction, tone and perspective. A way of turning vision into presence, identity into atmosphere, and intention into experience.